As the lead media advisor for a charity basketball tournament, I led the promotional efforts by incorporating trendy themes to maximize engagement. I designed personalized digital jerseys for each participating organization, giving them a unique identity within the fundraiser. I also produced an event recap video, showcasing on-court action and behind-the-scenes moments to capture the tournament's energy and impact. To boost interaction, I created a custom PrizePicks-style graphic for the host organization, encouraging viewers and players to place their "bets" in the comments for added engagement.
One of the top Instagram comments read:
"The creative direction, marketing, and PR has been insane!"